Mucksack.

Green Teens

Promo magazine reports on a Jupiter Research study on the intersection of American teens’ concern for the environment and their use of the internet. Interesting tidbits include:

• 38% of teens are concerned about the environment.
  
• 15% consider themselves hardcore environmentalists.
  
• Green Teens skew slightly female.
  
• They’re more likely than the average teen to shop online.
  
• They’re more likely to respond to online advertising and sweepstakes.
  
  

While this intersection might simply be a result of demographics (more educated and media savvy teens are more likely to be exposed to environmental messaging), it provides an opportunity for outdoor brands to connect on a ideological level with the hard-to-reach 13 to 17 set. Read more here.